Evaluation and Analysis of the Strategies of Food Products Entry to Foreign Markets

Over the last decade, foreign market entry has continued to play a critical role in global economic development. Because of dynamics and complexity of entry modes and the influences of many variables, decision making on selection of international market entry strategies is a difficult task. Therefor...

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Bibliographic Details
Main Authors: Hamidreza Rezvani, Fatemeh Golalizadeh
Format: Article
Language:fas
Published: University of Isfahan 2011-01-01
Series:تحقیقات بازار یابی نوین
Subjects:
Online Access:http://uijs.ui.ac.ir/nmrj/browse.php?a_id=221&sid=1&slc_lang=en