Pengaruh Humor Appeals Terhadap Brand Awareness Pada Iklan Televisi
<p><em>Television is a communication network with a role as a mass communication is one-way, causing heterogeneous simultaneity and the communicant. Every day people look at a number of television commercials. There are thousands of products on the market and It would be interesting to k...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Muhammadiyah Sumatera Utara
2017-04-01
|
| Series: | Jurnal Ilmiah Manajemen dan Bisnis |
| Subjects: | |
| Online Access: | http://jurnal.umsu.ac.id/index.php/mbisnis/article/view/1394 |