Investigating the Effect of Sales Promotions and Interpersonal Dimensions on the Gray Market Goods Purchase Intentions
In recent years, the supply of goods outside official channels of distribution has created a type of market that is known as gray market. Because of its nature, this market has advantages and disadvantages for consumers and manufacturers. Given that no study has been conducted on interpersonal and s...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Yazd University
2017-12-01
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| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_1099_c0a37de973d57a525e0b944ad5a1af97.pdf |