A theory-based and data-driven approach to promoting physical activity through message-based interventions

A theory-based and data-driven approach to promoting physical activity through message-based interventions

ObjectiveWe investigated how physical activity can be effectively promoted with a message-based intervention, by combining the explanatory power of theory-based structural equation modeling with the predictive power of data-driven artificial intelligence.MethodsA sample of 564 participants took part...

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Bibliographic Details
Main Authors: Patrizia Catellani, Marco Biella, Valentina Carfora, Antonio Nardone, Luca Brischigiaro, Marina Rita Manera, Marco Piastra
Format: Article
Language:English
Published: Frontiers Media S.A. 2023-07-01
Series:Frontiers in Psychology
Subjects:
physical activity
message intervention
framing
regulatory focus
artificial intelligence
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2023.1200304/full

Internet

https://www.frontiersin.org/articles/10.3389/fpsyg.2023.1200304/full

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