Examining gain- and loss-framed messages in a novel breast cancer screening/cardiovascular context: Does framing matter?

Objective: Digital mammography can reveal not only breast cancer but also breast arterial calcification (BAC), which can indicate potential coronary artery disease. To explore ways to inform women of their BAC status in the context of a standard mammography results letter, we conducted a preliminary...

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Bibliographic Details
Main Authors: Katharine J. Head, Nancy Grant Harrington, Julie B. Schnur, Laurie Margolies, Guy H. Montgomery
Format: Article
Language:English
Published: Elsevier 2022-12-01
Series:PEC Innovation
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2772628221000078