Empirical testing of Kotler's high-performance factors to increase sales growth
Purpose and/or objectives: The primary objective of this study is to empirically test Kotler's (2003) high-performance model which ensures an increase in sales growth. More specifically, the study explores the influence of process variables (as measured by marketing strategies), resources m...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
2010-12-01
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| Series: | Acta Commercii |
| Online Access: | https://actacommercii.co.za/index.php/acta/article/view/128 |