TOO MUCH DRUG ADVERTISING? A QUALITATIVE PERSPECTIVE OF ROMANIAN PHARMACEUTICAL MARKET

Nowadays, education and health represent key sectors for social and economic progress. Due to the technological and scientific development, drug producers have developed many products. Because of the high demand of pharmaceutical products, more and more companies appeared, therefore the competition...

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Bibliographic Details
Main Authors: Ana Valentina Ruse, Maria Adelina Cristea, Victor-George Constantinescu
Format: Article
Language:deu
Published: University of Oradea 2018-07-01
Series:Annals of the University of Oradea: Economic Science
Subjects:
Online Access:http://anale.steconomiceuoradea.ro/volume/2018/n1/47.pdf