Comprehensive Analysis of the Effect of Social Influence and Brand Image on Purchase Intention
Consumers live in a social media environment and naturally form a set of trust mechanism from close circles, internet celebrities, and online articles. However, no sufficient research to examine these relationships with social influence and the effect of trust on social influence. This study integra...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2024-01-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440231218771 |