Construction of Brand Identity through Language in the Video Advertisements of Pakistani Telecom Companies
This research explored the construction of brand identity in the video advertisements of Pakistani telecom companies. Brand identity is constructed mainly by showing competitor’s submissive and weaker image rather than by using creative and unique advertising techniques. Data for this research was...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
National University of Sciences and Technology
2021-02-01
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| Series: | NUST Journal of Social Sciences and Humanities |
| Subjects: | |
| Online Access: | https://njssh.nust.edu.pk/index.php/njssh/article/view/56 |