Green product awareness effect on green purchase intentions of university students’: an emerging market’s perspective
Abstract The indiscriminate consumption patterns worldwide have brought in its wake severe problems like pollution and global warming, and this has ultimately called for green products awareness and consumption. The main purpose of this study was to assess the effect of university students’ awarenes...
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| Format: | Article |
| Language: | English |
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SpringerOpen
2021-11-01
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| Series: | Future Business Journal |
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| Online Access: | https://doi.org/10.1186/s43093-021-00094-5 |