Store choice with small purchases: The case of Bosnia and Herzegovina
Retail shopper’s behavior is an important area for market researchers. Behavior of consumers when purchasing retail consumer goods, predominantly food, beverages and household hygiene products result from the complementary work of a large number of different factors, including demographic, economic,...
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| Format: | Article |
| Language: | English |
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Faculty of Economics and Business in Osijek
2019-01-01
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| Series: | Ekonomski Vjesnik |
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| Online Access: | https://hrcak.srce.hr/file/336566 |