Store choice with small purchases: The case of Bosnia and Herzegovina

Retail shopper’s behavior is an important area for market researchers. Behavior of consumers when purchasing retail consumer goods, predominantly food, beverages and household hygiene products result from the complementary work of a large number of different factors, including demographic, economic,...

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Bibliographic Details
Main Author: Nikola Gluhović
Format: Article
Language:English
Published: Faculty of Economics and Business in Osijek 2019-01-01
Series:Ekonomski Vjesnik
Subjects:
Online Access:https://hrcak.srce.hr/file/336566

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