Identify the Important Decision Factors of Online Shopping Adoption in Indonesia
The objective of this study is to identify factors encouraging a consumer to engage in online shopping activities. The expected contribution of this study is for online entrepreneurs, in order to develop the most suitable business strategy, so that it will be clearly identified and sorted out which...
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| Format: | Article |
| Language: | English |
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Editura ASE
2017-12-01
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| Series: | Management and Economics Review |
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| Online Access: | http://mer.ase.ro/files/2017-2/8.pdf |