Marketing Tools in Modern Higher Education Institution: Tendencies of Research

The article addresses the problem of increasing competition in the markets of educational services, especially relevant for higher education, considers the stages and main problems of scientific research in the field of education marketing in the Russian Federation, analyzes the most significant wor...

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Bibliographic Details
Main Author: I. V. Zakharova
Format: Article
Language:English
Published: Moscow Polytechnic University 2018-07-01
Series:Высшее образование в России
Subjects:
Online Access:https://vovr.elpub.ru/jour/article/view/1390