Consumer Behavior During the Covid-19 Pandemic: The Importance of Collectivist Orientation

Consumer Behavior During the Covid-19 Pandemic: The Importance of Collectivist Orientation

Purpose – The COVID-19 pandemic changed people’s patterns of work and consumption substantially. This paper examines how cultural orientations and personality traits relate to adjustments in consumer behavior during COVID-19. Specifically, it considers whether individualism/collectivism, neuroticism...

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Bibliographic Details
Main Authors: Dora Gaćeša, Ružica Brečić, Matthew Gorton
Format: Article
Language:English
Published: Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations) 2022-01-01
Series:Tržište
Subjects:
collectivism
neuroticism
stockpiling
local food buying
COVID-19
Online Access:https://hrcak.srce.hr/file/416141

Internet

https://hrcak.srce.hr/file/416141

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