Consumer Behavior During the Covid-19 Pandemic: The Importance of Collectivist Orientation
Purpose – The COVID-19 pandemic changed people’s patterns of work and consumption substantially. This paper examines how cultural orientations and personality traits relate to adjustments in consumer behavior during COVID-19. Specifically, it considers whether individualism/collectivism, neuroticism...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2022-01-01
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Series: | Tržište |
Subjects: | |
Online Access: | https://hrcak.srce.hr/file/416141 |