The segmentation of insurance industry customers using clustering techniques and the LRFM communication model
Introduction: In the insurance industry, customers’ systematic identification and clustering is a major concern not only for marketers but for the entire organization, for this reason, Customer segmentation helps target organizations to customize their services and prioritize products based on their...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Yazd University
2021-08-01
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| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_2427_62d5211b796fa446d737f476e83b3e53.pdf |