Informing or persuading travellers: the language of airlines advertisements
In the advertising world choosing the right kind of language can lead us to becoming a successful company or not, since the choice of different kinds of words and different structures is crucial when trying to persuade people. In this paper many variables will be taken into account, from the ch...
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| Format: | Article |
| Language: | English |
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Ediciones Universidad de Salamanca
2012-05-01
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| Series: | Aula |
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| Online Access: | https://revistas.usal.es/index.php/0214-3402/article/view/8873 |