Mobile communications data services marketing
Increasing revenue per user is very important for mobile operators because of shrinking growth from mobile voice services on a number of markets. At the same time, a more powerful platform enabling advanced mobile data services has emerged. Therefore, mobile data services offer great possibilities t...
Main Author: | |
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Format: | Article |
Language: | English |
Published: |
Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2006-12-01
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Series: | Tržište |
Subjects: | |
Online Access: | http://hrcak.srce.hr/file/34569 |