Mobile communications data services marketing

Increasing revenue per user is very important for mobile operators because of shrinking growth from mobile voice services on a number of markets. At the same time, a more powerful platform enabling advanced mobile data services has emerged. Therefore, mobile data services offer great possibilities t...

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Bibliographic Details
Main Author: Stanislav Marušić
Format: Article
Language:English
Published: Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations) 2006-12-01
Series:Tržište
Subjects:
Online Access:http://hrcak.srce.hr/file/34569