”Den lange rejse …” – metaforiske betydningslag i filmmediet. En analyse af Aarhus Universitets vejlednings-, branding- og rekrutteringskampagne 2012 [“The Long Journey…” – Metaphorical Meanings and Branding in Film]

This article investigates the implicit metaphorical meanings and motifs in a short campaign film and analyses the ways in which the narrative and sequential structure of the film unfolds itself in order to generate these underlying layers of meanings. The short film ‘Tænk. Hvis det er dig’ (‘Think....

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Bibliographic Details
Main Authors: Christine Petersen, Volkmar Engerer
Format: Article
Language:Danish
Published: Sammenslutningen af Medieforskere i Danmark (SMID) 2014-12-01
Series:MedieKultur: Journal of Media and Communication Research
Subjects:
Online Access:https://tidsskrift.dk/mediekultur/article/view/8201