The Influence external signals on perceived quality and purchase intention products of high involvement (case study: Laptop)
Nowadays, increasing competition in supplying and complexity of products caused information asymmetry between buyers and manufacturers that will eventually lead to adverse selection by purchasers. Thus, the role of external signals that are independent of the actual features of products become more...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2014-09-01
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| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-1245-1&slc_lang=en&sid=1 |