Marketing de ideas
This article carries out a weighed des cription of the methods and approaches of research on the effects of election campaigns, as well as their accommodation to the proposal of the "cultural perspective". After analyzing the elements which mitigate those effects and following the traditio...
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| Format: | Article |
| Language: | English |
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Universidad de Navarra
1998-01-01
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| Series: | Communication & Society (Formerly Comunicación y Sociedad) |
| Subjects: | |
| Online Access: | https://revistas.unav.edu/index.php/communication-and-society/article/view/36420 |