Visualization analysis of the research status, hotspots, and trends of legitimacy recognition of comparative advertising (1993–2023)
AbstractThe legitimacy recognition of comparative advertising is closely related to the production enthusiasm of operators and the protection of the rights and interests of consumers, and thus become an important factor that may affect market competition fairness and social sustainable development....
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2024-12-01
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| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2024.2332501 |