A design research business model: A framework built with Brazilian farmers
This study aimed to propose a business model framework for Brazilian agriculture from an integrative perspective between theory and practice. To do so, Design Research was adopted from the triangulation of data, combining primary and secondary data collection, a systematic review of the literature o...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
2020-03-01
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| Series: | BAR: Brazilian Administration Review |
| Subjects: | |
| Online Access: | https://bar.anpad.org.br/index.php/bar/article/view/480 |