Mercados alimentares digitais da agricultura familiar no Brasil: dinâmicas durante e pós pandemia da COVID-19

This article aims to analyze the dynamics of digital food markets of Brazilian family farming during and after the Covid-19 pandemic. To this end, methodologically, the netnography technique was used to identify and evaluate digital marketing experiences by websites and platforms distributed throug...

Full description

Bibliographic Details
Main Authors: Marcio Gazolla, Joacir Rufino de Aquino, Eduardo Henrique Szpak Gaievski
Format: Article
Language:English
Published: Universidad Nacional de La Plata 2023-12-01
Series:Mundo Agrario
Subjects:
Online Access:https://www.mundoagrario.unlp.edu.ar/article/view/13793