WORLD’S FAIRS IN THE SERVICE OF NATIONAL BRANDING – THE STATE OF RESEARCH, KEY ELEMENTS OF EXHIBITORS’ PRESENTATIONS, EXEMPLIFICATION OF IMAGE-BUILDING ACTIVITIES
World’s fairs (Expos) are nowadays perceived as so-called mega events, which are attended mainly to build a desired image of exhibiting countries. The article aimed at exploring literature to determine the extent to which the concept in question has been examined by researchers. Furthermore, the aut...
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| Format: | Article |
| Language: | English |
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Publishing House of Rzeszow University of Technology
2022-06-01
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| Series: | Modern Management Review |
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| Online Access: | https://journals.prz.edu.pl/mmr/article/view/367 |