CLUSTERING PARTICIPANTS BASED ON THEIR MOTIVATIONS FOR ATTENDING 2013 MERSIN INTERNATIONAL MUSIC FESTIVAL WITHIN THE SCOPE OF EVENT TOURISM
Abstract Recognizing participants’ motivations is important in terms of a better planning, execution, and finalization of such events. Within this framework, a survey type of empirical research was conducted for the purpose of determining the participants’ motivations for attending the 2013 Mersin...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Dokuz Eylul University
2017-10-01
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| Series: | Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi |
| Subjects: | |
| Online Access: | http://dergipark.gov.tr/download/article-file/453342 |