Real-Time Bidding with Soft Actor-Critic Reinforcement Learning in Display Advertising
The main task of advertising companies is to sell goods and services interesting to the user. Online auctions are the main mechanism for selecting ads to the user. Dynamic bidding allows advertiser to automatically calculate the bid that is profitable to set to maximize goals (for example, the number...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
FRUCT
2019-11-01
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| Series: | Proceedings of the XXth Conference of Open Innovations Association FRUCT |
| Subjects: | |
| Online Access: | https://fruct.org/publications/fruct25/files/Yak.pdf
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