Let the "Yuru-Chara" do the job: Japan’s Mascot Character Frenzy and its Socioeconomic Implications
In the land of Hello Kitty and Doraemon where cute characters and manga/cartoon characters enjoy immense popularity among people of all ages, a new breed of mascot characters known as Yuku-Chara have emerged to unforeseen popularity. These characters are not primarily intended for commercial success...
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| Format: | Article |
| Language: | Spanish |
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Universidad Complutense de Madrid
2017-09-01
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| Series: | Mirai |
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| Online Access: | https://revistas.ucm.es/index.php/MIRA/article/view/57115 |