State of the Art: Authenticity and Influencer Marketing
Digital marketing is a new form of marketing that uses several digital media to spread a message. Influencer marketing is a promising acquisition channel for companies to explore. Engaging with influencers can help a company improve its brand image and stand out in an increasingly competitive marke...
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| Format: | Article |
| Language: | English |
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EconJournals
2024-01-01
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| Series: | International Review of Management and Marketing |
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| Online Access: | https://www.econjournals.com/index.php/irmm/article/view/15446 |