Possibilities and limits of virtual and augmented reality in the purchase decision process for clothing
This paper examines the influence of virtual and augmented reality on the purchasing decision-making process for clothing. The aim of the study is to gain well-founded insights into the possibilities and limitations of using virtual and augmented reality (VR and AR) techniques in that process. It c...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
TU Dresden
2022-04-01
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| Series: | Communications in Development and Assembling of Textile Products |
| Subjects: | |
| Online Access: | https://cdatp.testjournals-02.qucosa.de/cdatp/article/view/61 |