The importance of abolishing the conditions of graphic representation of the sign in the procedure of registration of non-traditional trademarks

Traditional trademarks, such as words and images, have long been the dominant subject of trademark protection. However, the development of modern technology and new marketing methods have influenced the increase in applications for non-traditional trademark protection marks. However, the number of r...

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Bibliographic Details
Main Author: Lučić Sonja M.
Format: Article
Language:English
Published: University of Novi Sad, Faculty of Law 2022-01-01
Series:Zbornik Radova: Pravni Fakultet u Novom Sadu
Subjects:
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/0550-2179/2022/0550-21792201199L.pdf