Examining The Relationship Between The Roles Of Tour Guides, Their Service Quality, And Tourists' Behaviour In Ho Chi Minh City, Vietnam
An important role played by tour guides on group tours is to ensure a safe and enjoyable trip; however, research focusing on their role in the field of tourism is still limited. Among tourists' behavioural intentions and satisfaction with tour guides, this study demonstrates the new role of to...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
OTS Academy
2023-06-01
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| Series: | Journal on Tourism & Sustainability |
| Online Access: | https://ontourism.academy/journal/index.php/jots/article/view/130 |