Sparks Will Fly: engineering creative script conflicts

Scripts are often dismissed as the stuff of good movies and bad politics. They codify cultural experience so rigidly that they remove our freedom of choice and become the very antithesis of creativity. Yet, mental scripts have an important role to play in our understanding of creative behaviour, sin...

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Bibliographic Details
Main Authors: Tony Veale, Alessandro Valitutti
Format: Article
Language:English
Published: Taylor & Francis Group 2017-10-01
Series:Connection Science
Subjects:
Online Access:http://dx.doi.org/10.1080/09540091.2017.1318358