Twitter as a public service medium? A content analysis of the Twitter use made by Radio RAI and RNE
Twitter seems to be, among the other social media, one of the best new media for drawing back the audience from internet to radio and to improve the engagement with listeners. This paper analyses the practices of public radio in Social Media focusing on the use of Twitter by two European public broa...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad de Navarra
2014-04-01
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| Series: | Communication & Society (Formerly Comunicación y Sociedad) |
| Subjects: | |
| Online Access: | https://revistas.unav.edu/index.php/communication-and-society/article/view/35998 |