ANALISIS PELAKSANAAN PROMOTION MIX DAN PENGARUHNYA TERHADAP KUALITAS DAYA SAING USAHA (STUDI KASUS UMKM BERBASIS INDUSTRI KREATIF BINAAN PT. TELKOM CDC AREA MEDAN)
<p><em>The results showed that, Advertising is the most frequently promotional device used by creative industries. From 30 creative Industries, there were 26 (86.67%) who use</em><em>d</em><em> advertising to promote their products. Moreover, advertising also has...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Muhammadiyah Sumatera Utara
2018-02-01
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| Series: | Jurnal Ilmiah Manajemen dan Bisnis |
| Online Access: | http://jurnal.umsu.ac.id/index.php/mbisnis/article/view/956 |