Assessing the applicability of neuromarketing tools in online social networks from a business perspective
Online migration characterizes both consumers and the business environment, which makes us see the integration of new technologies in this virtual environment as a natural development. User behavior requires additional efforts for technology adaptability, so integration does not seem to be forced, b...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
The Bucharest University of Economic Studies Publishing House
2019-11-01
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| Series: | Journal of Emerging Trends in Marketing and Management |
| Subjects: | |
| Online Access: | http://www.etimm.ase.ro/RePEc/aes/jetimm/2019/ETIMM_V01_2019_118.pdf |