A Study on Relationship Between Electronic Customer Relationship Management (E-CRM) and Customer Loyalty in the Banking Industry
The persistent and rapid evolution in Information and Communication Technologies (ICTs) has changed the banking industry's operations and services. To thrive in this dynamic market environment, banks have realized that they must implement E-CRM to enhance and improve the enduring relationship w...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Ramanujan College, University of Delhi, Delhi, India
2020-12-01
|
| Series: | Ramanujan International Journal of Business and Research |
| Subjects: | |
| Online Access: | https://rijbr.in/1/article/view/224/187 |