Quality in Unimode and Mixed-Mode designs: A Multitrait-Multimethod approach
So far, most surveys used face-to-face or telephone questionnaires in order to collect data. But the costs of achieving a survey using these traditional modes increase. At the same time, the response rates decrease, making the idea of switching mode very attractive. Because each mode has its own wea...
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| Format: | Article |
| Language: | English |
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European Survey Research Association
2010-12-01
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| Series: | Survey Research Methods |
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| Online Access: | https://ojs.ub.uni-konstanz.de/srm/article/view/4278 |