STUDY OF CUSTOMERS’ LOYALTY: DIMENSIONS AND FACETS
The purpose of this study is to identify the main aspects investigated in the study of customer loyalty regarding different dimensions and facets of loyalty. Analyzing the academic literature on this subject, we identified two main directions: (a) the approachings of loyalty on its dimensions (one,...
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| Format: | Article |
| Language: | English |
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Universitaria Press Craiova
2013-06-01
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| Series: | Management & Marketing |
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| Online Access: | http://www.mnmk.ro/documents/2013-01/8-14-1-13.pdf |