STUDY OF CUSTOMERS’ LOYALTY: DIMENSIONS AND FACETS
The purpose of this study is to identify the main aspects investigated in the study of customer loyalty regarding different dimensions and facets of loyalty. Analyzing the academic literature on this subject, we identified two main directions: (a) the approachings of loyalty on its dimensions (one,...
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| Format: | Article |
| Language: | English |
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Universitaria Press Craiova
2013-06-01
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| Series: | Management & Marketing |
| Subjects: | |
| Online Access: | http://www.mnmk.ro/documents/2013-01/8-14-1-13.pdf |
| _version_ | 1818055173319163904 |
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| author | Claudia BOBÂLCĂ |
| author_facet | Claudia BOBÂLCĂ |
| author_sort | Claudia BOBÂLCĂ |
| collection | DOAJ |
| description | The purpose of this study is to identify the main aspects investigated in the study of customer loyalty regarding different dimensions and facets of loyalty. Analyzing the academic literature on this subject, we identified two main directions: (a) the approachings of loyalty on its dimensions (one, two or four dimensions); (b) the approachings of loyalty on its facets (effects). The main facets of loyalty are repatronage intentions, word-of-mouth intentions and buying frequency. Our approach is a theoretical one and we used documentary research. Identifying and analyzing the dimensions and facets of loyalty are important stages for any loyalty program that a company should implement, regardless of its field of activity. |
| first_indexed | 2024-12-10T12:08:44Z |
| format | Article |
| id | doaj.art-e83f35dfa9494965a0b16b1285275d09 |
| institution | Directory Open Access Journal |
| issn | 1841-2416 1841-2416 |
| language | English |
| last_indexed | 2024-12-10T12:08:44Z |
| publishDate | 2013-06-01 |
| publisher | Universitaria Press Craiova |
| record_format | Article |
| series | Management & Marketing |
| spelling | doaj.art-e83f35dfa9494965a0b16b1285275d092022-12-22T01:49:24ZengUniversitaria Press CraiovaManagement & Marketing1841-24161841-24162013-06-01XI1104114STUDY OF CUSTOMERS’ LOYALTY: DIMENSIONS AND FACETSClaudia BOBÂLCĂ0University “Al. I. Cuza”, Iasi, RomaniaThe purpose of this study is to identify the main aspects investigated in the study of customer loyalty regarding different dimensions and facets of loyalty. Analyzing the academic literature on this subject, we identified two main directions: (a) the approachings of loyalty on its dimensions (one, two or four dimensions); (b) the approachings of loyalty on its facets (effects). The main facets of loyalty are repatronage intentions, word-of-mouth intentions and buying frequency. Our approach is a theoretical one and we used documentary research. Identifying and analyzing the dimensions and facets of loyalty are important stages for any loyalty program that a company should implement, regardless of its field of activity.http://www.mnmk.ro/documents/2013-01/8-14-1-13.pdfcognitive loyaltyaffective loyaltyconative loyaltyaction loyalty |
| spellingShingle | Claudia BOBÂLCĂ STUDY OF CUSTOMERS’ LOYALTY: DIMENSIONS AND FACETS Management & Marketing cognitive loyalty affective loyalty conative loyalty action loyalty |
| title | STUDY OF CUSTOMERS’ LOYALTY: DIMENSIONS AND FACETS |
| title_full | STUDY OF CUSTOMERS’ LOYALTY: DIMENSIONS AND FACETS |
| title_fullStr | STUDY OF CUSTOMERS’ LOYALTY: DIMENSIONS AND FACETS |
| title_full_unstemmed | STUDY OF CUSTOMERS’ LOYALTY: DIMENSIONS AND FACETS |
| title_short | STUDY OF CUSTOMERS’ LOYALTY: DIMENSIONS AND FACETS |
| title_sort | study of customers loyalty dimensions and facets |
| topic | cognitive loyalty affective loyalty conative loyalty action loyalty |
| url | http://www.mnmk.ro/documents/2013-01/8-14-1-13.pdf |
| work_keys_str_mv | AT claudiabobalca studyofcustomersloyaltydimensionsandfacets |