Brand Loyalty in Sportswear in Iran
This paper reports the results of brand loyalty and brand personality of 345 accepted questionnaires from 370 answered questionnaire by tourist in Kish Island that is the most tourism city in Iran so that can be expand the research to all over the Iran. This paper explores brand loyalty and brand pe...
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| Format: | Article |
| Language: | English |
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Mashhad: Behzad Hassannezhad Kashani
2014-08-01
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| Series: | International Journal of Management, Accounting and Economics |
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| Online Access: | https://www.ijmae.com/article_113978_6c6fcd2789ec404679f5116664e973a8.pdf |