Brand Loyalty in Sportswear in Iran
This paper reports the results of brand loyalty and brand personality of 345 accepted questionnaires from 370 answered questionnaire by tourist in Kish Island that is the most tourism city in Iran so that can be expand the research to all over the Iran. This paper explores brand loyalty and brand pe...
| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Mashhad: Behzad Hassannezhad Kashani
2014-08-01
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| Series: | International Journal of Management, Accounting and Economics |
| Subjects: | |
| Online Access: | https://www.ijmae.com/article_113978_6c6fcd2789ec404679f5116664e973a8.pdf |
| _version_ | 1797690308637491200 |
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| author | Rahil Khoei |
| author_facet | Rahil Khoei |
| author_sort | Rahil Khoei |
| collection | DOAJ |
| description | This paper reports the results of brand loyalty and brand personality of 345 accepted questionnaires from 370 answered questionnaire by tourist in Kish Island that is the most tourism city in Iran so that can be expand the research to all over the Iran. This paper explores brand loyalty and brand personality behavior on sportswear and examines key brand loyalty factors include of brand name, product quality, price, style, store environment, promotion, and service quality and too another part of research is about brand personality dimensions that identified as Big Fives in terms of (D. A. Aaker, 1997), such as Sincerity, Excitement ,Competence, Sophistication and Ruggedness for 8 kind of sportswear brands such as Adidas, Nike, Puma, Reebok, Fila, Levi’s, Umbro, Sauconey. |
| first_indexed | 2024-03-12T01:58:46Z |
| format | Article |
| id | doaj.art-e843d2e50c6840e89258f4fcf934bcd1 |
| institution | Directory Open Access Journal |
| issn | 2383-2126 |
| language | English |
| last_indexed | 2024-03-12T01:58:46Z |
| publishDate | 2014-08-01 |
| publisher | Mashhad: Behzad Hassannezhad Kashani |
| record_format | Article |
| series | International Journal of Management, Accounting and Economics |
| spelling | doaj.art-e843d2e50c6840e89258f4fcf934bcd12023-09-07T22:00:22ZengMashhad: Behzad Hassannezhad KashaniInternational Journal of Management, Accounting and Economics2383-21262014-08-01115280113978Brand Loyalty in Sportswear in IranRahil Khoei0MBA-Marketing, Sharif University of Technology, Tehran, IranThis paper reports the results of brand loyalty and brand personality of 345 accepted questionnaires from 370 answered questionnaire by tourist in Kish Island that is the most tourism city in Iran so that can be expand the research to all over the Iran. This paper explores brand loyalty and brand personality behavior on sportswear and examines key brand loyalty factors include of brand name, product quality, price, style, store environment, promotion, and service quality and too another part of research is about brand personality dimensions that identified as Big Fives in terms of (D. A. Aaker, 1997), such as Sincerity, Excitement ,Competence, Sophistication and Ruggedness for 8 kind of sportswear brands such as Adidas, Nike, Puma, Reebok, Fila, Levi’s, Umbro, Sauconey.https://www.ijmae.com/article_113978_6c6fcd2789ec404679f5116664e973a8.pdfcustomer satisfactioncustomer loyaltycommunicationtrustbrand loyaltyhard-core loyaltybrand switchingecsi model |
| spellingShingle | Rahil Khoei Brand Loyalty in Sportswear in Iran International Journal of Management, Accounting and Economics customer satisfaction customer loyalty communication trust brand loyalty hard-core loyalty brand switching ecsi model |
| title | Brand Loyalty in Sportswear in Iran |
| title_full | Brand Loyalty in Sportswear in Iran |
| title_fullStr | Brand Loyalty in Sportswear in Iran |
| title_full_unstemmed | Brand Loyalty in Sportswear in Iran |
| title_short | Brand Loyalty in Sportswear in Iran |
| title_sort | brand loyalty in sportswear in iran |
| topic | customer satisfaction customer loyalty communication trust brand loyalty hard-core loyalty brand switching ecsi model |
| url | https://www.ijmae.com/article_113978_6c6fcd2789ec404679f5116664e973a8.pdf |
| work_keys_str_mv | AT rahilkhoei brandloyaltyinsportsweariniran |