GREEN: MARKETING, PRODUCTS AND CONSUMERS
The purpose of this paper is to provide a comprehensive literature review of green marketing, eco-friendly products and green consumers. Nowadays, awareness on different environmental problems increased significantly and it is of global concern to reduce negative impact on the environment. In relati...
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| Format: | Article |
| Language: | English |
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Romanian Foundation for Business Intelligence
2014-11-01
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| Series: | SEA: Practical Application of Science |
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| Online Access: |
http://seaopenresearch.eu/Journals/articles/SPAS_5_78.pdf
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