Validation of the incorporation of emotional response in consumer-based sensory development: case study in Peruvian craft beers
It is important to identify the emotional response and sensorial needs of consumers to get commercial success of the alimentary sector in order to improve the consumption experience. Obtaining attractive characteristics through the application of the Kano model allows increase the consumer satisfac...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad Nacional de Trujillo
2023-09-01
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| Series: | Scientia Agropecuaria |
| Subjects: | |
| Online Access: | https://www.revistas.unitru.edu.pe/index.php/scientiaagrop/article/view/5086 |