Positioning and image of the home food delivery apps, in Saltillo Coahuila
The work determines the positioning of the main Applications (Apps) with food delivered at home in Saltillo, Coahuila, detecting the attributes with which each of them manages to position themselves It is an exploratory and descriptive study with a quantitative approach, with a sample of...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad Autónoma de Tamaulipas
2021-06-01
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| Series: | Revista de Psicología y Ciencias del Comportamiento de la Unidad Académica de Ciencias Jurídicas y Sociales |
| Subjects: | |
| Online Access: | https://revistapcc.uat.edu.mx/index.php/RPC/article/view/402 |