State of Nationalism (SoN): Nation Branding
Nation branding goes beyond simply government propaganda or tourism promotion, but rather consists of a multitude of activities that form a comprehensive, top-down, government driven and funded initiative that appropriates corporate branding strategies to a nation.
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| 格式: | 文件 |
| 语言: | English |
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NISE
2020-12-01
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| 丛编: | Studies on National Movements |
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| 在线阅读: | https://openjournals.ugent.be/snm/article/id/85340/ |