Can blockchain technology strengthen consumer preferences for credence attributes?
Abstract Consumers’ interest in product information, such as nutrition, environment, and social aspects, is increasing in the food market. Blockchain technology can enhance credibility of quality signals on labels through transparency and accountability in the supply chain. This study examines the i...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SpringerOpen
2023-07-01
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| Series: | Agricultural and Food Economics |
| Subjects: | |
| Online Access: | https://doi.org/10.1186/s40100-023-00270-x |