The Relationship between Psychological Factors, Injunctive Norms and Green Consumer Behavior
In this research, we have investigated the relationship between psychological and social factors and green consumer behavior in Tehran. With a sample size of 316, we have examined 15 hypotheses. The positive significant relationship between environmental attitudes, personal norms, perceived consumer...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2011-03-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_22606_cb55506bf160504511ee5f3b9ddaf1fc.pdf |