The Effect of Advertising, Sales Promotion, Personal Selling and Brand Image on the Purchase Decision of Honda PCX Motorcycle in Surabaya
Purpose:. This study aims to analyze the effect of advertising, sales promotion, personal selling and brand image on purchasing decisions for Honda PCX motorcycles in the city of Surabaya. Design/methodology/approach: The following research was conducted to analyze whether or not there is a relati...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
LPPM of Narotama University Surabaya
2023-01-01
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| Series: | IJEBD (International Journal of Entrepreneurship and Business Development) |
| Subjects: | |
| Online Access: | https://jurnal.narotama.ac.id/index.php/ijebd/article/view/2150 |